Finally, a Step-By-Step Selling System That Can Generate Big Results Without Turning You Into a Sleazy Used-Car Salesman
Sales Training For People Who Actually Care
For 6 months in 2013, a small group of dedicated professionals came together for an intensive immersion period of advanced sales training and business development instruction.
They paid many thousands of dollars to learn how to have more sales conversations with better qualified prospects and to dramatically increase the likelihood of their prospects saying "yes".
These salespeople came from a variety of professional backgrounds. Many of them were self-employed business-owners, for whom selling regularly was not a luxury but a necessity.
They were accountants and photographers, charity fundraisers and web-designers, life-coaches and business consultants, professional stylists and financial advisors.
They all had one thing in common: a deep desire to sell with integrity and without resorting to the used-car salesmen tactics of yesteryear.
That's exactly what they learned. Now it's your turn.
I was in sales trainings in the past that didn't work for me. We had to be excited and happy and we had to use scripts (how is that for being authentic?). They wanted us to be pushy - cold calling - on an automated system constantly dialing. I hated it... and I wasn't very good at it, and started believing I'm just not a sales person.With Matthew's training I learned that I can (and should) be myself, I can be humane, I can connect and understand people's needs. Then I may be able to help with what I have to offer, and not be shy to talk about it and to put a price tag on that offer.
This training is a bag full of jewels - and Matthew always makes me smile and laugh.
I'm Matthew Kimberley, Head of the Book Yourself Solid® School of Coach Training and author of the personal development book How To Get A Grip.
My specialty is SELLING. Specifically, non-sucky, systematized selling.
Throughout my career I've sold everything from double-glazing to timeshare to professional services.
I broke company sales records a decade ago in the vacation ownership industry, and launched a staffing firm that grossed in excess of $1.5m in its first year (and more than double that in its second).
I've studied more sales training than is healthy or normal, and I've applied those lessons to my own businesses and to my clients' businesses to generate many millions in revenue.
It's my mission in life to help you fall in love with selling. Not for greedy reasons, or for the love of money (although that's not a bad motivator) but because without love, you can never give fully of yourself.
Simply put, you're better at doing the things you enjoy.
That's why the School for Selling is more fun than you think you can have when you're learning something as important as how to sell.
What's more, if you experience any of these problems:
- Erratic or sparse lead generation
- Your prospects are perpetually stuck "thinking about it"
- You're scared of asking for the sale.
- You're not holding yourself to the same standards that you'd hold a salaried sales manager.
- Your enthusiasm is intermittent
Then the School for Selling might be just what you need.
If you take this course and do what Matthew tells you, you better invest in a higher end invoicing system, you're going to need it.
I dove in and started a business and the first thing that kept me up at night was sales going up and down with little to no predictability.
I immediately signed up for Matthew's course because I needed a simple process that didn't turn me into a full time sales person. Within the first month, the course more than paid for itself. Within 6 months, I was asking Matthew for advice on how to actually handle all the work that was coming through my doors. A year later, I've got a nice team assembled around me and we're growing every single month.
An entirely comprehensive sales and marketing video training course that covers the entire business-building process process, from honing in on your ideal client and identifying a hungry target market, to preparing yourself mentally, the right (and wrong) things to say in a sales conversation, closing with grace and impunity, and following up to generate more referrals than you thought possible.
Over SIXTEEN hours of advanced sales trainings videos, broken down into manageable bite-size chunks.
93% of our small business coaching clients who have implemented the Book Yourself Solid® system have increased their number of clients by over 34% .
Time for you to join them?
I'm the Head of the Book Yourself Solid® School of Coach Training, which means that you COULD NOT be in better hands to learn this game-changing step-by-step business-building system developed by my friend and business-partner, Michael Port.
I'll be your guide - over the course of twenty-two video modules - as you learn the EXACT system for getting more clients than you can handle, even if you hate marketing and selling.
This video training component is EXACTLY like spending two days in a hotel room with me (because that’s precisely what it is), only you get to keep your clothes on.
If you want to know how to build out your entire business, from identifying your most receptive markets to the six marketing strategies that actually work, then it’s all there. You, me and 22 individual videos to take you on a guided journey from business idea to repeatable sales from GREAT customers.
It’s live video, recorded at a secret location in London last year that, where the attendees invested considerably more than the TOTAL price of the School for Selling to attend.
Here's what you'll learn:
- How to formulate a powerful Red Velvet Rope Policy so that you only work with clients who energize you and inspire you to do your best work.
- How to understand exactly why people buy what you're selling, which requires choosing a target market (I'll show you exactly how to do it), identifying what they need and desire, getting clear on the single big result that you give them as well as the key benefits of that result: financial, emotional, physical and spiritual.
- How to craft a powerful Personal Brand Identity so that you determine how you're known in the world.
- How To Talk About What You Do without sounding boring or confusing or bland so that people say "hey, that's interesting! I want to know more!
- How to build immediate trust with your prospects and position yourself as the go-to category authority in your niche.
- How to put together a comprehensive 3-part sales cycle so that you never leave money on the table and so that your prospects can make the right investment in you at the right time.
- How to develop a keep-in-touch strategy that doesn't suck so that your prospects look forward to hearing from you and jump at the opportunity to buy from you.
- How to create brand-building information products that make you money and build awareness about who you are ... even while you're asleep.
- The perfect pricing strategies for every single one of your offers (and specifically how and when to raise your prices.
- Book Yourself Solid® Super Simple Selling so that you can get into sales conversations with ease.
- The Book Yourself Solid® Networking Strategy - how to strengthen relationships of trust so that people buy more from you.
- The Book Yourself Solid® Direct Outreach Strategy - how to make friends with influential strangers who can introduce you to opportunities that you'd only dreamed of up until now.
- The Book Yourself Solid® Referral Strategy - the two-part way of systematizing your referrals so that your most valuable source of new business drips in on autopilot.
- The Book Yourself Solid® Speaking Strategy - for when you want to get up on stage and make the world pay attention for plaudits and profit.
- The Book Yourself Solid® Writing Strategy - exactly HOW to market your business using the written word, and how to identify the most appropriate outlets for your writing so that you can get the maximum results in the minimum time.
- The Book Yourself Solid® Web Strategy - the three questions you can't ignore when you're pursuing ANY web-based marketing strategy ... whether it's Twitter or Facebook advertising, or the darkest of SEO manipulation ...
Developing Sales Confidence
The foundation of every competent salesperson's ability to sell: how to set yourself up for the sale.
As my business partner, New York Times bestselling author Michael Port, says "90% of business problems are personal problems in disguise." This module will eliminate your personal problems and level the playing field.
In this module, you'll learn:
- What hangovers teach us about emotional detachment from the outcome of our negotiations
- The biggest myths about "setting yourself up for success" and what to do instead
- Why to do the OPPOSITE of what most sales trainers tell you to do to "psych yourself up"
- How a negative mental attitude can be your best friend
- Scientifically proven techniques for getting real physical and psychological change in under five minutes, on tap.
- How to overcome the "inferiority complex" many salespeople feel when faced with an important prospect
Man, do I hate selling. Actually, I did hate selling.
What I learned from Matthew helped me change my thinking and my skills, which ultimately helped significantly change my revenue. His approach worked for me because it’s not complicated and it allows you to be your genuine self.
At the same time he doesn’t kid around about what it’s going to take for you to succeed at growing your business. This isn’t magic, it’s just solid information that works. Apply what he suggests and you’ll make more money. And, he’s funny -- which is a bonus.
Designing Your Sales Process
Putting a process in place will give you predictable results. This module shows you how to move your prospect from "unknown" to "lead" to "sweaty and ready to buy".
In this module you'll learn:
- How to implement a "lead escalator" that keeps moving your prospects upwards towards the sale ... even if you're off on a coffee break.
- How to always control the sale, even if your client is a corporate dinosaur that has its own mystical protocols and procedures for procurement.
- The secret systems of Wall Street's rebel telemarketers that lead the customer from "hello, what do you want?" to "yes please!"
- The only two ways to open the faucet to a flood of new client inquiries (aka "leads") and what, specifically, to do with them once you've got them coming in.
- The master of direct response marketing's granular technique for pre-qualifying your leads to highly exacting standards before you've even made contact with them.
- How to ethically "force" your customers to make a decision in such a way that they thank you profusely
Within the first hour of lessons from Matthew's training I was able to set aside my limiting beliefs and double my rates. An hour after that I had a sales conversation and booked my highest paying client ever.
My business has continued to grow from that point, thanks largely to Matthew and his guidance.
The Constant Clients Show
Powerful "Free" Introductory Sessions
Sometimes called the "audit" or the "information-gathering" stage, these are powerful opportunities for sales conversations. In this series of training videos you'll learn the art of customer conversion.
You'll find out how to go from talking about what you do to talking about how they're going to pay you.
In this module you'll learn:
- The correct answer to the question "Can I pick your brain?" (Hint: it's not "yes" and it's not "no")
- How to value and frame your "free consultations" so that you don't suffer from a positioning or price-anchoring problem when it comes to talking about money
- Who to let into your office for a non-paid sales-conversation, and what to do with the vast majority of your leads who don't yet qualify for your time one-to-one
- Why you should never, ever ever do free consulting, and play-by-play steps on what to do instead
- How to structure your session so that you don't even have to ask for the sale, but instead get your prospect to tell you to process their credit card
- The importance, and technique, for building out a pre-screening application process so that your time spent in sales conversations is only with highly-qualified prospects
Matthew Kimberley's sales training is a treasure trove of practical, real-world and results-oriented sales advice. I love the 'on-demand' nature of the resources, since I can find exactly what I need for a specific sales situation, whether it's about pricing or overcoming objections.
Matthew's materials have helped me book new business and get additional business from existing clients. His expertise in this area is second to none.
Lou Bortone Video Marketing
How To Handle Objections
However hard you try, it's unlikely that you'll ever have the luxury of being a pure order-taker.
Good marketing makes the salesperson's job easier, but there will always be objections. This training module will show you how to handle ALL objections that come up, using my proprietary framework.
In this module you'll learn:
- Why you will lose EVERY SINGLE TIME if you consider handling objections as "doing battle" with your prospect
- The only 3 types of objections that exist, and how to handle each type very differently in order to close more sales
- How to recognize which objections are, in fact, your prospect giving you permission to sell to them. Most salespeople don't recognize these "tells" and give up on sure things too soon.
- Five ways to manufacture objections that didn't exist before ... so you can avoid making this mistake. (Closing too early is the first way, there are four more you must know.)
- When it is appropriate to elicit "useful objections" to help you know when to close and when to hold.
- Six reasons prospects object, and a playbook for handling every possible type of objection that is thrown at you.
Matthew Kimberley is an absolute master coach of selling, persuasion and sales. His uniquely authentic approach is utterly refreshing.
Having personally worked with him, I can attest to the breakthroughs in my sales and business. Plus, he's a great dude to share a cocktail with.
Closing is the number one most requested skill that sales managers ask of their salespeople. While all of us are very strong at talking about our product, it takes a gentle but important shift to ask the prospect to become a buyer.
You'll learn both the basics of asking for the sale, as well as more advanced strategies for getting people to take action RIGHT NOW.
In this module you'll learn:
- The surprising correlation between price and value that makes asking for the close much easier than you ever thought possible.
- The "upfront close" which replaces the tired old "Always Be Closing" adage. (If you're still "always closing" then you're exhausting yourself: this technique is much more efficient and effective).
- How to get your prospects to tell you exactly how to close them, so that they tell you in advance what they need to hear in order to say "yes".
- The practical applications of Robert Cialdini's 6 Principles of Influence and how to incorporate all of them into your closing patterns for maximum return.
- The 5 steps you need to take before you ask for the sale to increase your chances of making bank.
- 13 individual closing frameworks to cover each type of buyer, and specific instruction on how to act when you can't get a yes, no matter what you do
There is something deceptively simple about how Matthew teaches. He's helped me move from being really daunted at the idea of sales calls to finding myself soothed by his sensible and clear advice, so I could relax more into the process of 'selling' without it feeling sleazy or awkward anymore.
I also learned some great mindset techniques to boost my sales confidence from his training sessions.
Energy Therapist for Pets and their People
How To Generate More Referrals
It's a truth universally acknowledged that word-of-mouth marketing is the cheapest and the best kind of marketing any business can hope for. Warm referrals are the grown-up big brother of word-of-mouth marketing.
Referrals are the single biggest source of "pre-closed" leads that you're ever going to get. Imagine if every sale (or failed sale) could lead to more business. That's what you'll learn here.
In this module you'll learn:
- How to systematize your referral strategy and put it on autorepeat so that you can produce a sustainable (and mathematically proven) supply of warm business prospects.
- The three books you can't afford to ignore if you want to generate referrals on autopilot
- The power of indirect and passive referrals to boost your credibility and authority without ever even asking for a referral
- How to incentivize your clients to provide you with glowing, honest and exciting testimonials that will act as sale-accelerators for your business.
- The 6 steps you need to take to dramatically increase the chances of a referral request ending up in a flood of new business.
- How to systematize those six steps using a piece of little-known software so you don't have to do any heavy-lifting.
Taking the time to improve my selling skills was the last thing I wanted to do, but I knew I had to if I wanted my business to grow. I needed a sales training program that would be both enjoyable and effective.
Matthew's courses not only helped me overcome my aversion to selling, they helped me build confidence and ultimately close more sales.
After watching and implementing only a fraction of the recommendations included (and there is a wealth of knowledge included in these courses), I was able to streamline my sales process so that I spent more time with quality prospects, create and sustain good selling habits, and the best part - I closed more sales.
Before the program my average closing rate was 25% of sales presentations. After the course, I averaged 75%.
Advanced Selling Strategies For Closing More Clients
Comprehensive full-training video (1 hour 20 minutes) previously only available to private, paying members of Natalie Sisson's Suitcase Entrepreneur High Flyers Club. Not available anywhere outside of these places.
Selling On The Telephone
55 minutes of detailed advice - based on years of trial and error - on how to succeed when you're using one of the least popular of all sales tools - the telephone. You may never have to pick up the phone in your entire life. But if you do, you'll find this training session to be uniquely valuable.
How To Sell To Corporate Clients
Corporate animals can be intimidating. If you sell coaching, consulting or training services to corporate clients, this bonus 40-minute video training will complement the rest of the School for Selling perfectly.
Who's Your Daddy?
Relationship Marketing 101
In this insanely fun bonus you'll find out the very best proven strategies for building relationships with key people of influence. You'll use this for making the most influential people you know - but who don't yet know you - sit up and pay attention so you can play in the big leagues.
60-Day No Questions Asked Guarantee
Join the School for Selling today and you're covered by our 60-day no-questions-asked guarantee.
This unconditional guarantee means that you'll have enough time to go through all ten-plus hours of material multiple times.
If, after you've done that, you decide that it doesn't work for you, then we'll refund you every cent.
So how much does it cost?
Your entire investment for lifetime access to the School for Selling - including immediate access to the 16-plus hours of video training described above is only:
4 easy monthly payments of $299, or, you can save $199 today by paying in full
You are covered by our unconditional 60-day money-back guarantee AND you will have lifetime access to all future upgrades (and we've got some REALLY interesting stuff planned for the near future).
P.S. Mr. Sales Training is an immediate-access course. As soon as you have made your first payment, you will receive an email with access details and you can get started straight away.
P.P.S. All videos work on all devices, including mobile devices.
P.P.P.S. Clicking the button above will take you to the checkout page. That's the final step to getting immediate access to the School for Selling.
When I decided to become a coach, I felt totally lost when it came to marketing and selling. In fact, I can say that I hated the idea of selling so much that I was giving away many of my services for free.
The only reason my business survived (and now prospers) was because I found Matthew and the Book Yourself Solid(r) system. Matthew's sales skills are amazing. He can sell ice to an Eskimo. His program helped me (who previously couldn't sell water in the desert) to meet my sales goals, and taught me that sales can be fun.
Try it for yourself and you will see the difference in your business income - I highly recommend it.
Ana Melikian, PhD, BCC, ACC www.AnaMelikian.com
Since using Matthew’s insights into selling, and doing the activities he advocates, I started getting so many new clients and opportunities that I had to put the lead generation on hold!
In just the first week of using his process I had two new clients, and a new speaking gig booked … not to mention a number of referrals to chase up. It was a bit of shock, because within a short space of time I found I was too busy. I ended up in danger of burn out and taking on too much. I guess this just goes to show how powerful this process of getting new clients on board really is …
Matthew was also really helpful in dealing with this problem too, and in one conversation he gave me some wicked insights (and a kick up the arse!) to scale up what I do to accommodate the influx.
Now, several months later I have doubled my rates, and am piloting a new way to leverage my time because I have so many (of the right) people wanting to work with me. Matthew’s teaching, and his dynamic approach to building relationships (and allowing it to be fun) is a HUGE part in this.
Laura Leigh Clarke
Author, "Wire Yourself For Wealth"